{
"data": {
"id": "diag_8f2k4n6m",
"campaignId": "camp_abc123",
"campaignName": "Summer Sale 2026 - TOF",
"metaCampaignId": "23851234567890",
"status": "completed",
"riskLevel": "HIGH",
"summary": "Campaign is spending 40% above target CPA with declining ROAS over the past 7 days. Primary driver is creative fatigue on the top-performing ad set.",
"dateRange": {
"from": "2026-03-03",
"to": "2026-03-10"
},
"metrics": {
"spend": 2840.50,
"impressions": 412000,
"clicks": 8240,
"conversions": 142,
"cpa": 20.00,
"roas": 2.1,
"ctr": 2.0,
"cpm": 6.89,
"currency": "EUR"
},
"issues": [
{
"id": "issue_001",
"type": "CREATIVE_FATIGUE",
"severity": "HIGH",
"title": "Creative fatigue detected on ad set 'Broad Lookalike 1%'",
"description": "The top 3 creatives in this ad set have been running for 14 days with a 35% increase in frequency and a 22% decline in CTR. Audience saturation is likely.",
"affectedEntity": {
"type": "adSet",
"id": "adset_xyz789",
"name": "Broad Lookalike 1%"
},
"evidence": {
"frequencyTrend": [1.2, 1.4, 1.6, 1.8, 2.0, 2.1, 2.3],
"ctrTrend": [2.8, 2.6, 2.4, 2.3, 2.1, 2.0, 1.9]
}
},
{
"id": "issue_002",
"type": "CPA_DEGRADATION",
"severity": "HIGH",
"title": "CPA increased 40% above target",
"description": "Target CPA is EUR 14.00 but actual CPA has risen to EUR 20.00 over the past 7 days. This correlates with the creative fatigue in the primary ad set.",
"affectedEntity": {
"type": "campaign",
"id": "camp_abc123",
"name": "Summer Sale 2026 - TOF"
},
"evidence": {
"targetCpa": 14.00,
"actualCpa": 20.00,
"cpaTrend": [14.20, 15.10, 16.40, 17.80, 18.50, 19.20, 20.00]
}
},
{
"id": "issue_003",
"type": "LEARNING_PHASE_STALL",
"severity": "MEDIUM",
"title": "Ad set 'Interest Stack - Fitness' stuck in learning",
"description": "This ad set has been in the learning phase for 5 days with only 18 conversions (50 required to exit). Current daily spend is too low to generate enough conversions.",
"affectedEntity": {
"type": "adSet",
"id": "adset_lmn456",
"name": "Interest Stack - Fitness"
},
"evidence": {
"daysInLearning": 5,
"conversionsInLearning": 18,
"requiredConversions": 50
}
}
],
"recommendations": [
{
"id": "rec_001",
"priority": 1,
"action": "Refresh creatives in 'Broad Lookalike 1%' ad set",
"rationale": "The current creatives are fatigued after 14 days. Introducing 3-5 new creatives will reset frequency and likely recover CTR to previous levels.",
"expectedImpact": "Estimated 15-25% CPA reduction within 5-7 days",
"riskLevel": "LOW",
"relatedIssues": ["issue_001", "issue_002"]
},
{
"id": "rec_002",
"priority": 2,
"action": "Increase daily budget on 'Interest Stack - Fitness' by 30% or consolidate into a performing ad set",
"rationale": "The ad set cannot exit learning phase at current spend levels. Either increase budget to accelerate learning or reallocate the budget to a proven ad set.",
"expectedImpact": "Learning phase exit within 3-4 days if budget increased",
"riskLevel": "MEDIUM",
"relatedIssues": ["issue_003"]
}
],
"andromedaContext": {
"riskAppetite": "MEDIUM",
"focusMetric": "ROAS",
"adaptations": "Recommendations prioritize ROAS recovery over volume. Conservative budget suggestions aligned with medium risk appetite."
},
"createdAt": "2026-03-10T14:30:00Z",
"completedAt": "2026-03-10T14:30:08Z",
"processingTimeMs": 8200
}
}